I’ve begun preliminary research on a branding strategy for a new solar paneling business. As much as I believe in the concept of “going green,” I struggle with branding a business as such. I do think that the concept will stick around for the long run, but eventually the commonly heard phrases associated with being [...]

This eco-chic bag keeps you organized. Its roomy interior features a zippered pocket, an elastic pocket and a key tether. A vented outside compartment can hold shoes, wet clothes or towel. Includes an easy-reach outside pocket for water bottle, inside and outside holsters for cell phone and MP3 player, and bottom adjustable straps for your [...]

Americans are becoming more and more environmentally aware. As a result, they are making decisions that will benefit our earth, yet they may be damaging their bodies instead.
You many have heard about the BPA controversy dealing with plastics, specifically water bottles. In sum, research shows that many plastics contain a chemical called Bisphenol [...]

Here’s an eye-opening statistic: US households produce over 3,000 tons of waste each day due to the use of paper towels! Our landfills are filling up, and if we don’t start slowing our usage, we’re going to max ‘em out!
That being said, here’s a great find – and an even better way to help [...]