In a world where everyone knows your business, whether through status updates or wall posts, citizens of the internet are having a true reality check. What is your social network reputation, and does it affect your social reputation? Facebook, Twitter, and LinkedIn all began as relativity small networking sites targeted for a niche market. Facebook [...]

I’ve begun preliminary research on a branding strategy for a new solar paneling business. As much as I believe in the concept of “going green,” I struggle with branding a business as such. I do think that the concept will stick around for the long run, but eventually the commonly heard phrases associated with being [...]